| "Better ROI Through Integrating Digital & Conventional Marketing" |
| Digital Marketing @ The Market Place |
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Course Introduction
A lot of marketers are confronted with many new digital marketing platforms today like forum, blog, Twitter, Facebook and so
on. Many are struggling to make sense of them as we all are well-trained in conventional marketing platforms like newspaper
advertising, road shows and so on but not in these new digital platforms.
The next big challenge would be to integrate them into your conventional marketing mix to give you the total marketing results
that your management is waiting to see. Your customers are going digital all the way, so are you?
Course Objectives
The objectives of this programme for participants after attending the workshop:
Who To Attend
This 1-day workshop is designed to enable managers, supervisors and employees at sales & marketing functions of theorganization to understand the new media and utilise this digital marketing to complement conventional marketing to the full
advantage of the organization.
Course Outline
A lot of marketers are confronted with many new digital marketing platforms today like forum, blog, Twitter, Facebook and so
on. Many are struggling to make sense of them as we all are well-trained in conventional marketing platforms like newspaper
advertising, road shows and so on but not in these new digital platforms.
The next big challenge would be to integrate them into your conventional marketing mix to give you the total marketing results
that your management is waiting to see. Your customers are going digital all the way, so are you?
Course Objectives
The objectives of this programme for participants after attending the workshop:
 | To equip you the knowledge and skill on digital marketing | |||
| To guide you to deploy some of these new digital platforms to better engage your customers | |||
| To equip you with quick steps on integrating the new media with the old media platforms | |||
| To empower | To contribute to better results for the organization by generating better results at lower costs |
Who To Attend
This 1-day workshop is designed to enable managers, supervisors and employees at sales & marketing functions of the
advantage of the organization.
Course Outline
- you to Introduction To Digital Marketing
- Defining be a marketing asset & expert in your organization
- Arrival Of The New Digital Age
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- Arrival Of The New Digital Age
- IImpact On Businesses & Consumersntegrating With Conventional Marketing
- Knowing & Overcoming The Challenges
- Concept of Digital Voice
- Mastering The Digital Voice
- Engagement & Experience
- Monitor, Engage & Influence
- Digital Platforms
- Understanding The Types Of Digital Marketing Platforms
- Knowing How To Select For Your Digital Marketing Mix
- Developing Your Digital Marketing Strategy
- Case Studies
- Learn What Others Have Done
- Adapt & AcquireLearn The Tricks To Integrate Both New And Old Media Platforms
- Optimize & Test
- Creating Value For Market Transformation
- Optimize & Test
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