"Top 12 Singapore Consumer Trends In 2012"
Understanding What Customers Want @ The Market Place
    BuSiNeSs InNoVaTiOnS
    Learn • Play • Innovate
Course Introduction
With the arrival of the digital age, consumers are fast changing their lifestyle habits and spending patterns. In the Singapore
context, consumer trends are also fast evolving at such rate that businesses are finding hard to catch up with the new
consumer demands and expectations.

This exciting one-day workshop is specially designed to update delegates on the consumer trends shaping your business
growth in 2012 and beyond within the Singapore context. You will learn how to harness these trends to apply changes to your
current business to stay relevant and different for business survival & growth. Case studies will be shared to enrich your
learning experience and provide you further insights.

This is a must-attend workshop to understand future consumer marketing in the Singapore market. So if you are planning
new business strategies or identifying new business opportunities for 2012 to grow your market share against your
competitors, this is the course for you! Sign up today and let this be your first development learning course for the new year in
2012! Stay updated today!

Course Objectives
The objectives of this programme for participants after attending the workshop:
To equip you with ideas and knowledge of the emerging Singapore consumer trends
To guide you to harness the leading consumer trends to translate to new business ideas & strategies
To equip you with quick steps to transform your existing business model & approach
To empower you to take charge of your future business & consumer growth
To strengthen your engagement with your consumers today
To contribute to better results for your organization

Who To Attend
This 1-day workshop is designed for Directors, Vice Presidents, Senior Managers, Managers and Executives responsible for business growth, consumer engagement and general marketing. The course will allow you to understand the changing
consumer dynamics and the rising new demands of modern day consumers. Ultimately, to harness these leading consumer
trends in Singapore that are shaping your business growth tomorrow or risk being overtaken by your competition that better
understand tomorrow's customers.

Course Outline

  • Introduction To The Changing Global Market
  • Arrival Of Digital Age
  • Changing Consumer Behavior & Expectations
  • Impact On The Market Place & Your Business
  • The Era Of Fundamental Change
  • New Versus Old Brands

  • What Shapes Your Business
  • Established Brands That Had Vanished
  • Understanding Who Shapes Your Business Today
  • Understanding What Drives Your Business Success Today
  • Understand What Holds Your Business Back Today
  • Business Success Today – Predict, Engage & Adapt

  • Harnessing Top 12 Consumer Trends Shaping Your Business In 2012
  • The 12Gs Of Consumer Trends
  • Harness, Adapt & Grow

  • New Consumers, New Market Place & You
  • Learn How To Transform Your Business Today to Meet The Demands Of Your New Customers & Market Place
  • Importance Of Staying On Top Of The Emerging Consumer Trends
Copyright 2011 Business Innovations. All Rights Reserved.
An Exclusive Workshop To Harness Leading Consumer Trends Shaping Your Business To Grow Your Market Presence